Guide
What a broker success fee really costs
Slide the levers: see how a typical seller-paid commission shows up next to listing on our free tier at launch. Illustration only—not a quote for your transaction.
We help you advertise your business to buyers. We are not your broker and we do not give tax or legal advice. Talk to your own lawyer and accountant for your situation.
Most owners do not begrudge paying for outcomes. They begrudge opacity—when the success fee is clear only after LOI drama, or when the line item at closing feels like a surprise haircut on years of equity you built in the business, not in the brokerage relationship.
Traditional business broker commissions are often quoted as a percentage of transaction value, sometimes with minimums or stair-step schedules. The exact structure varies by market, size, and firm. What does not vary is the arithmetic: every point at closing is a point that is not reinvested, not gifted, not reserved for earn-out risk, and not sleeping quietly in your account after the wire hits.
Sketch the tradeoff before you sign anything
The tool below is deliberately simple. Move price and rate to mirror the conversation you are already having with advisors. Then compare that ribbon of dollars to listing on our free tier at launch, where we do not charge a listing commission on that tier. Your deal is still your deal—we are not negotiating it, underwriting it, or replacing your attorney—but you get to present a professional teaser and structure fields without that particular day-one fee.
Use the output as a sanity check, not a verdict. If a broker earns their fee by running a competitive process you could not run yourself, that may still be money well spent. If what you need first is reach, clarity, and control, you now have another lane.